Shopping is a magical activity. Some people think of it as their favorite thing to do in their free time, while others hate it. No matter on which side you stand, you want to be able to easily find good stores while shopping. Fortunately, there are many great shopping streets in Amsterdam. The question is, where do you start? Royal Coster Diamonds presents this super practical Amsterdam shopping guide for readers of 22Europe!

Amsterdam is a shopping paradise in the Netherlands. There are streets with big (international) brands, luxury brands and the ones with cute stores no tourist would ever find. They are within walking distance of each other. But if you have difficulty walking or simply don’t want to, you can always catch a tram.

1. Kalverstraat

The name Kalverstraat is derived from a cattle market, as this was the cattle trading center in Amsterdam until the 17th century. The classic Dutch old buildings on the Kalverstraat still retain their original appearance. Today it is the most expensive real estate location in the Netherlands and one of the most famous shopping streets in the country. It is about 1 km long and has 150 stores, mostly internationally renowned brands such as Mango, TopShop, H&M, Zara, Urban Outfitters and so on. As you can imagine, it attracts about 50,000 shoppers every day, and is very popular with tourists and locals. Isn't it a romantic thing to appreciate Dutch architecture while shopping? Its 15 side alleys are also worth a look.

2. De Dam

Dam Square is not far from the Kalverstraat, about 750 meters from the Central Station. There are also many shops here, but the main reason people shop here is department store the Bijenkorf. It is the most famous department store in the Netherlands, and the big store on Dam Square is the largest in the Netherlands. The store sells exquisite high-quality goods, from coasters, gourmet food to clothing, bags, international luxury brand goods. When shopping in Amsterdam, don't miss it.

Even if you are not really into shopping, Dam Square should be on your Amsterdam bucket list. It is the historic heart of the city and the location of many events of national significance. You find our Royal Palace here, the “Nieuwe Kerk” (New Church) and the National Monument. It is also the place where the annual National Remembrance Day is held. De Dam is a place many street performers show their acts. Some of them are truly amazing so it can be worth it to stop and have a look. But if you do so, keep an eye on your belongings because it’s pre-eminently the place for pickpockets to strike.

3. Leidsestraat

The Leidsestraat is also a busy shopping street in Amsterdam. This street is quite narrow, but that doesn't stop the crowd. This shopping street is an extension of Leidseplein, near the Royal Coster Diamonds. At the Leidsestraat you can find some high-end brands such as Ted Baker and Hugo Boss. If you are looking for a beauty product, the Leidsestraat is also a must. There are beauty shops such as Rituals, The Body Shop and ICI Paris XL. Perfume, skin care, hairdressing, makeup and other goods are all available. If you are interested in Dutch Design, you can take a look at the top floor of the Metz & Co department store. Here you find the ‘Rietveld dome’ as designed by Gerrit Rietveld in 1933. It has a spectacular view of Amsterdam’s city center.

4. Haarlemmerstraat

With approximately 235 stores in and around Haarlemmerstraat, this is a perfect fusion of retail chains and independent boutiques. Haarlemmerstraat was once the site of local butchers, bakers, vegetable traders and artisans. But today, there are a lot of shops here. In 2011, the Dutch people voted Haarlemmerstraat as the country's best shopping street, but tourists have yet to discover this treasure. Here, whether you are looking for fashion, accessories, toys, gifts, books, electronics or delicious food, Haarlemmerstraat has something for everyone.

5. P.C. Hooftstraat

This street is well known to the Dutch. It is definitely one of the best shopping streets in Amsterdam and even in the country. The P.C. Hooftstraat is also the most luxurious street in this article. This is a favorite shopping place for celebrities, and on this street you can find many luxury shops, high fashion stores and many well-known brands. If you like Michael Kors, Jimmy Choo, Chanel, Gucci or Prada, you are in the right place here! The P.C. Hooftstraat is located in the southern part of Amsterdam. Not far from the street is Royal Coster Diamond, so if you are interested in diamonds, you will not be disappointed here.

6. Beethovenstraat

This street smells good! Beethovenstraat is also located in the south of Amsterdam, near Royal Coster Diamonds, and is a little-known street for tourists. Here you can find upscale perfumes, coffee bars and candy shops. Beauty stores Douglas and ICI Paris XL are also here. Are you fond of pastries? Bakeries and patisseries like Petit Gateau and Huize van Wely have the best treats.

Because the extension of the street took place in phases, the buildings have different building styles. So if you like architecture, this Amsterdam shopping street is a feast for the eye.


7. Utrechtsestraat

The Utrechtsestraat is one of Amsterdam’s best streets. It is the connecting road between the Rembrandtplein and the Frederiksplein. It is also a feast for everyone who likes shopping. At the Utrechtsestraat you can find trendy concept stores, interior design shops, fashion stores and the best music store in Amsterdam: Concerto. If you have time, you should definitively check this one out. This music store consists of no less than five buildings.

8. Czaar Peterstraat

Time to taste Amsterdam. Close to the Central Station, you’ll find the cozy street Czaar Peterstraat. This one might seem a little small next to all these big and famous shopping streets in Amsterdam. However, this street was voted the best shopping street in the Netherlands in 2015. The charm of this street is the variety of all small independent stores with one specialized product. The first sells all kinds of French cheeses. Another only has authentic Ethiopian coffee. The third has a wide range of Italian wines. For all kinds of delicatessen and extraordinary gifts, here’s your spot.

Amsterdam Diamond City

But of course, shopping in Amsterdam is not complete without checking out the diamonds Amsterdam is so famous for. So head to Royal Coster Diamonds to admire their sparkling collection. Or contact a diamond consultant to find your perfect diamond piece. Getting a real Amsterdam diamond is the best way to finish your shopping day in the Netherlands.

Royal Coster Diamonds